How can SEO help in growth of small local business

ocal search is a way for search engines to offer the most relevant results to users, which are calculated according to location data. It’s also a great tool for small businesses because the competition is smaller -- you’re only competing for position with other businesses in the same location. The better visibility you have on a SERP (search engine results page), the more likely that someone will click and convert.
Benefits of Local SEO
Optimizing your local search presence can have enormous benefits for your business. It will boost sales, increase your visibility (both online and offline) and help you connect with customers. Latest Google statistics tell us that about 20% of search queries are related to location.
1. Attract and connect with a large numbers of customer.
2. Reaching mobile users
3. Increased local visibility and easier KPI tracking
4. Achieve better conversion rates
5. Build brand awareness through better rankings
6. Traffic boost your website
Best Local SEO Practices:
Create a local business listing on Google+ Local, Yelp, Bing Places, Internet Yellow Pages, and Yahoo! Local.
· Use consistent NAP (Name, Address, and Phone Number) across pages.
· Localize your schema markup
· Give your customers the opportunity to review your business online
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