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Best Search Ads Practice

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  • High volume keyword in your headlines.
  • Proper punctuation in your headline.
  • Keywords in your display URL path fields!
  • Keywords in your description.
  • Capitalize the first letter of each word in your ad to get more clicks.
  • Enable Sitelinks extension.
  • Include the most important message in the headline.
  • Write ads to speak to users on all devices.
  • Include clear call to action in description.
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