Using digital marketing without a strategic approach is still common. I'm sure many of the companies in different category are using digital media effectively and they could certainly be getting great results from their search, email or social media marketing. But I'm equally sure that many are missing opportunities or are suffering from the challenges in digital media. Perhaps the problems are for medium and larger organisations that most urgently need governance. There's arguably less need for a strategy in a smaller company.
You would find your business is running smoothly why you need digital marketing, advertisement. Right?? Let me take a example, say consumer brand Amul – it is a normal butter we have in breakfast along with bread. Why credited Amul butter? No doubt it has gained success with years of experience, trust and quality, then why marketing is required for them? They still do it. What if they wouldn’t create innovative slogans utterly butterly delicious; Amul the Taste of India and that creative sketch logo would it be popular and eyecatchy. Today people visualize; like advertise, creative then only they earn their share of profit. Why do filmstar promote their films everywhere even on social profiles with best banners and smart taglines?
Digital marketing gives your product value and recognition, awareness of your brand and popularise within consumers. “ Jo Dikhta hai Vahi Bikta hai” as the tagline goes you sell yourself in marketplace and create your recognition then only your work be recognised.
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