Optimize your business Linkedin Page

Why to optimize your business LinkedIn page? Because LinkedIn company pages are more and more popular among Marketers who are looking to engage, make networks and generate leads. So why not join millions of big players who have created a Company Page on LinkedIn.
Once you sign up for a company page, follow these simple steps.
1. Be consistent
When you make a company page on LinkedIn make sure that it is consistent with all of your social networks and website. This will keep your brand consistent.
Also, double-check all of your company’s information. Make sure that it’s accurate and up to date not only on LinkedIn, but across all of your social media platforms.
If you ever have a new email address or a new phone number make it a point that you have your information updated.
2. Add Admins.
By adding admins, you will be allowing connections to edit the page and publish status updates. Instead of only one person doing this daily, you could have several people sharing the workload.
Simply head over to “Edit” and click on “Designated Users Only.” From there, select the connections that you want to grant admin access to.
3. Highlight your products or services.
Let people know of what you have to offer. Share news regarding your products or services through Company updates. This information would appear in your followers’ news feeds and can include images and video. The second option would be to use Showcase Pages. LinkedIn states that you can highlight your services and products in the Showcase Page and people can follow it just like they can with a Company Page.
4. Link to a landing page.
By linking to a landing page you are not only providing more details about your brand, but also creating a window for lead generation that can increase your chances of driving leads and customers.
Just make sure all of the LinkedIn profiles of your employees are appropriate and up-to-date. If not, it could defeat the whole purpose.
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