How to reduce Bounce Rate

1. Improve the design of your website so that it is visually appealing and not cluttered with large amounts of text.
2. Implement user-friendly website navigation that is clear and easy to follow. Avoid navigation bars that have endless drop down options. Think simple, clean, effective.
3. Place easy next steps to follow which invite users to navigate through your website and opportunities to convert by accessing a piece of larger content.
4. Use attractive fonts, colours, videos and pictures that make your content attractive and interesting.
5. Offer a great experience for users providing the latest content that they are looking for on the industry trends or challenges that your customers are facing.

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