Off-Page SEO Strategies for 2015

Every day we read in the Newspaper, watch in Television that new products are launched, new start-ups are formed, merger and acquisitions, etc. But what after launching? Did they get succeeded or failed? Whether it is a new company or old business it is essential to build strong online presence in this digital era. With the advent use of the internet, it is important to maintain social media, the website for almost every business. The success of any website depends upon its content, search engine rankings, keywords, tags and meta description, external links, etc. Most important is to maintain good search engine rankings. For this, it is essential to implement best SEO strategies for your business. Don’t worry here are some simple but effective SEO strategies which can really affect the picture on your website.

1) Maintain Online reputation

There are many social media networking sites are present like Facebook, Twitter, LinkedIn, Instagram, etc. To build an online reputation, first you have to create your account on theses sites. Maintain up to date information for your company, the product on these sites. Start promoting your brand from these sites to your existing and new friends. For the best online reputation, active participation in the web is must. Every social media is different and has its own of way marketing. So try to adopt a suitable marketing strategy for a particular channel. You can take the help of some professional software like HubSpot for maintaining different social media networks. This one of the most effective SEO strategy for online business.

2) Blogging

Yes, blogging is one of top 10 SEO strategy which can really improve your search engine ranking. Blogging is the most effective way for sharing information about your brand and the company with the people. Regular blogging with high-quality, unique content can produce positive authority among the people about your brand. Explain to people that how your product is beneficial for them through continuous sharing of informative and interactive content through blogging. The precise and credible blog always attract visitors and customers to connect with your brand.

3) Search Engine submission

As we already discussed blogging is the best way to attract traffic towards your website. But to get this traffic through blogs and articles it is essential to submit these write-ups in most popular search engines like Google, MSN, Yahoo, Bing, etc. It should be submitted properly otherwise, it will be not beneficial for the business. Along with the search engine submission, many SEO strategy experts believe that directory submission is also important.

4) Forum Postings

Forum posting is one of the most powerful SEO strategies which can boost SEO ranking efforts. It is the online discussion sites or “message board” where registered members can submit the topics for discussions known as a thread. The registered members can communicate with other members through publicly visible messages or posts. It plays the major role in driving quality inbound links to the website and to attract a lot of referral traffic. In short, we can say that forum link building service is an SEO technique which is helpful in building back links to your website

5) Social Bookmarking

It is quite surprising that social bookmarking can be used as an effective SEO strategy. Before discussing how it is useful for search engine ranking, we will discuss social bookmarking. Social bookmarking allows a user to read, update, comment and share bookmark for the particular article/document. Along with this, it allows you to read your favorite pages without the internet connection. As we all know that, all the search engines like Google love to rank frequently updated websites. So, to ranked well in Google eye’s Social bookmarking is one of the best ways.

6) Cross linking

Cross linking is the process of connecting two sites by inserting links in their internal pages. It boosts the search engine ranking. Cross-linking which is done by following Google’s algorithm is really beneficial for professionals. Otherwise, there is no use of cross linking.

7) Business Review

Google works on certain parameters for deciding ranking of the website. The business review is one of the major measuring factors among the Google’s list. With the help of this Google can identify how your website is benefited to customers and how you are serving to customers. Any reviews whether it is good or bad it will affect the Google ranking. So, try to respond your customer’s query or problem as soon as possible for better search engine rankings. Better Business Bureau, city search, Bing Local, Epinions are some of the trusted Business reviews sites where you can suggest people to review about your brand.

8)Photo Sharing

Photos create more impact about the product/ brand than text. So SEO experts suggest for sharing photos about your brand with people through some famous photo sharing sites like Picasa, Picli, Bucket, etc. it is helpful in driving web traffic from all over the world.

9) Video promotions

Like photos, videos also create the greater impact on people about your brand. In just a few minutes, you can share information about your company, product, its uses with thousands of people in a very cost efficient way. It certainly drives more traffic to your website than article or blog posting. Creating a video to aware people about your brand is a good SEO strategy.

10) Local business Listings

SEO experts suggest that first target local region for the promotion. For this submit your website on Yellow pages, Google local, Yahoo Local, hotFrog, etc. It will promote your website in the right direction.

If you know any other strategy which can boost SEO then feel free to write it in the comment box.

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