Promote Your Business through Online Coupon Marketing

▪ The number of online coupons has increased by 360 percent since 2009.

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▪ A thirteen-fold growth in the number of mobile coupon users is projected by 2014.

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▪ Businesses that offer coupons are favored by consumers considerably more than those that do not.

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▪ Coupon sites are great for building natural links to your website.

Step #1: Target the Right Customers It is recommended to target new customers or site visitors with coupons, as targeting existing customers will cut into your normal sales profits. It is a good idea to offer discounts on high-end products rather than on more popularly discounted or cheaper products, as this might attract bargain hunters rather than good, recurring customers.

Step #2: Create Your Coupon Here are a few ways to create coupons: 1) Ask your web designer/developer to create a coupon for you and add a coupon icon or banner to your website. 2) If your website is built on popular CMS platforms then use these resources to create coupon codes : ▪ ▪ Magento ▪ ▪ WordPress ▪ ▪ Joomla ▪ ▪ Ubercart (Drupal) 3) You can create coupons on third-party websites, as follows: ▪ ▪ CouponFusion (Paid)

Step #3: Submit on Coupon Sites Submit your coupon to coupon sites for enhanced online exposure. The following is a list of coupon/deal sites and their respective PageRank information: ▪ ▪ Retailmenot (PR: 6) ▪ ▪ CouponCabin (PR: 6) ▪ ▪ GoGoShopper (PR: 5) ▪ ▪ JacksCouponCodes (PR: 5) ▪ ▪ DealCatcher (PR: 5) ▪ ▪ Deals2Buy (PR: 5) ▪ ▪ CouponChief (PR: 4) ▪ ▪ Tjoos (PR: 4) ▪ ▪ Spoofee (PR: 4) ▪ ▪ Dealigg (PR: 4) ▪ ▪ GottaDeal (PR: 4) ▪ ▪ Couponit (PR: 3) ▪ ▪ CouponFollow (PR: 3) ▪ ▪ PromotionCode (PR: 3) ▪ ▪ EDealsEtc (PR: 3) ▪ ▪ HappyCoupons (PR: 3) ▪ ▪ TheMommyInsider (PR: 3) ▪ ▪ 247coupon (PR: 3) ▪ ▪ MeFindCoupon (PR: 3) ▪ ▪ Coupons.ca (PR: 3) ▪ ▪ CouponMeUp (PR: 2) ▪ ▪ DealsnCoupon (PR: 2) ▪ ▪ CouponsandDeals (PR: 1)

Step #4: Promote on Social Media Brand Pages ▪ ▪ Create a coupon on your Facebook page. This feature is available to those businesses that have created a Facebook page under the Local Business and Places category. Here is a step-by-step tutorial from Facebook to create coupons and share them on your Facebook brand-page. ▪ ▪ Post updates about your coupons on your Facebook, Google+, Twitter, and LinkedIn brand pages.

Step #5: E-mail your Coupon Codes Email your coupon codes to customers who have not made a purchase on your site for a designated period of time.

Step #6: Blog Your Coupons If you have a blog, mention your coupons and discounts on it. If you do not have a blog, ask other bloggers in your niche to promote your coupons in exchange for a link or a free product/service.

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