Microsoft Signs 10-Year Deal For AOL To Use Bing’s Ads & Listings

  At AOL Search, Google is out, Bing is in. Microsoft and AOL have signed a new 10-year agreement for Bing to provide search listings and...

Reasons You Shouldn't Use Google AdWords

We love Google. Seriously. Where would we be in both our personal and professional lives without it? Because Google is such a powerhouse...

Google AdWords Bidding Strategies

  PPC managers adjust keyword bids on a daily or weekly basis for hundreds of search terms to optimize performance. While this leve...

Forget Google—Marissa Mayer’s next deal in search should be with Facebook

Yahoo CEO Marissa Mayer pulled off quite a coup today: Yahoo and Microsoft   agreed to amend   a contentious deal over search advertising...

How Search Engines Process Website Links

Ever wondered how search engines crawl, analyze, index, and rank pages? Columnist Jenny Halasz has created a helpful primer on the link ...