Google’s ‘Possum’ algorithm

Possum is the name we in the local search community decided to 

give the massive Local algorithm update that 

happened September 1, 2016.

diversify the local results and also prevent spam from ranking as well.

Possum specifics

Businesses that fall outside of the physical city limits saw a huge spike in ranking.
Google is now filtering based on address and affiliation.

This is the biggest change in local since Pigeon back in 2014

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