It’s a good move to try to rank your blog posts and universal assets (videos, images, news, etc) on the results pages, but this year you shouldn’t forget to rank your social posts as well.
Many marketers are already utilizing social media to gain more visibility in search engines. When customers enter your company name, you must make sure that your social media profiles are seen on the first page. This should be further leveraged for your reputation management and monitoring.
Various social media sites also now encourage long form content.