When talking about on-page SEO, what immediately comes to mind are content optimization, internal linking and improving site structure.
But now, there are more factors to consider to ensure that your on-page SEO is in check. These include click-through rates, engagement, social signals and relevant content. By measuring these important site metrics, you can see which areas of your site need improvements.
These are also used by search engines when ranking web pages, so look beyond conventional on-page SEO strategies and be sure these factors are included in your next optimization campaign.